In June 2018, the marketing firm Exactis inadvertently publicly leaked 340 million records of personal data. Security researcher Vinny Troia of Night Lion Security discovered the leak contained multiple terabytes of personal information spread across hundreds of separate fields including addresses, phone numbers, family structures and extensive profiling data. The data was collected as part of Exactis' service as a "compiler and aggregator of premium business & consumer data" which they then sell for profiling and marketing purposes.